Purpose is meant to be discovered. It is meant to be lived. Fully. From purpose, we can finally see. We can see what we really want. Our visions are not some cosmic joke. If you can dream it, you can do it. Period.
To do your dream, you must learn, practice, embody, and master 12 things. Just 12. Not 12,000. The 12: branding, leadership, strategy, communication, team, value creation, advantage story, marketing, sales, customer experience, money, and systems. You must do these 12 things uncommonly well to live and realize your dream. And your purpose.