Rick & Monique Justus Biography: King & Justus and the Quest for an Abundant Future

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For more than 3 decades, more than 10 million people have enjoyed the compassion, hope, and transformational power of their business and personal development events. They are the world authority on exponential leadership at work and in life. As the preeminent creators of abundant economies, they are committed to solving abundance for humanity.

Author of 50+ highly acclaimed books, including The Kingpin, The Exponential Leader, The 20Y Formula, Abundance, Circularity, 6 Commits, The Advantage Story, D6, Human 2.0, Bold, Pocket of Genius, Mr. and Mrs. Justus have touched the lives of more than 10 million people from more than 45 countries through their business and life training programs. They are the creators of the Exponential Leader Series and Circularity, the most significant leadership initiative in history. The Exponential Leader Series and Circularity have been engineered and designed to create the world’s most exponential leaders and equip and empower them to achieve abundance 20 years faster at each level of authentic ambition up The Abundance Continuum. This includes every strategic situation (startup, turnaround, accelerated growth, realignment, exit, sustainable success, and legacy) across every sphere of society (business, family, education, government, media, arts & entertainment, and religion). It’s powerful enough to help the top global economies, reshape the entire global economy, and equip humanity to continue expanding our human and economic potential far beyond the $500 trillion worth of equities, debt, and real estate in the world. More than 1 million people have attended their live seminars around the world.

Mr. and Mrs. Justus are the co-founders and co-chairs of King & Justus, an abundance-based multinational conglomerate holding company committed to solving abundance for humanity. King & Justus Management powers the entire King & Justus multiverse. King & Justus Spaceport specializes in creating abundant economies for children, CEOs, companies, cities, and countries, 20 years faster. This includes King & Justus HyperspaceX, a semi-secretive grand challenge lab that is empowered by the Justus’s vision to solve abundance, King & Justus Circularity University (CU), an initiative to create the most exponential leaders in the world, King & Justus GeniusX, the world’s preeminent strategic and tactical advisory firm, and more. King & Justus Ventures is focused on investments with purpose-centered special relationships who share a commitment to improving our planet through catalytic philanthropy, inspirational experiences, and scientific and technological breakthroughs. And, King & Justus Group is focused on launching King & Justus branded companies that solve exciting grand challenges in unconventional ways, such as King & Justus Books and King & Justus Third 8.

King & Justus has generated more than $32 billion in combined revenues for clients since 1986. Thus, they have been called “The $32 Billion Dollar Couple.” As the Chief Economic Advisor to Heads of State, they have been honored by the King of Cambodia as the “Top Business Expert in the World”; by billionaire dealmaker Bruce Wasserstein as one of the “Best Dealmakers in the World”; and by The University of Tokyo as one of the “Top Ten Business Leaders in the World.”

Their work has touched the lives of world leaders — from the King of Cambodia during a time of war to the President of the Philippines to the royal family of Singapore. Billionaire business leaders seek their advice and support as well; Seattle icon Phil Smart Sr. and American futurist and social engineer Jacque Fresco are among the more than 21,000 leaders and global brands grateful for their advice and support.

Hungry for world-wide impact, they have helped solve grand challenges from fresh water, adoption, parental kidnapping, sex trafficking, and microfinance to women’s economic empowerment, our collective economic abundance and global stability, disaster relief, and education. The Justus’s have assisted and initiated programs in more than 500 schools, 1,000 churches, and 700 service organizations. They spearheaded a 1,000-unit low-cost housing project in the Philippines. In recent years, the ever-adventurous Justus’s made an impressive leap forward with the official launch of King & Justus Third 8 in honor of Phil Smart Sr., which includes their Women’s & Men’s Global Abundance Initiative (WMGAI). They are actively enrolling their clients as official members of King & Justus Third 8 and helping them discover grand causes and solve grand challenges.

Mr. and Mrs. Justus are the proud parents of 5 children.

“I challenge you to fully express your genius, with significance. I challenge you to join the ranks of those people who live abundantly, 20 years faster.”

— Rick Justus

Rick Justus creates the science of genius

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Many years ago, I froze at the podium in front of more than 15,000 people. Suddenly, I had an idea. As I reached down to get my camera from the podium shelf, all I wanted to do was hide. I took the camera from the case, stood up, and took three pictures of the audience—left, middle, and right. The entire audience started laughing. Although unplanned, this ice-breaker removed the tension from the massive warehouse.

For 8-plus hours, I became a divine conduit. All I can remember is coming off the podium knowing that I had entered a different realm. Several hundred people were waiting in a line to greet me. One by one, they shared how my words had changed them. Only one asked, “Where are your parents?” I was only 17.

In the restroom, I washed a thousand kisses from my face. Tears flowed uncontrollably. I had just experienced what can happen inside the pocket—the pocket of genius. This was a defining moment in my life.

When your moment comes, you will find an exit quickly, or you’ll step in. We implore you, step in.

Mastery is life’s grandest invitation. It gently and boldly beckons each of us. It woos us for as long as it takes. Deep calls unto deep.

Purpose reveals our grand challenge, the one we get to solve. You know it’s the grand challenge you were born to solve when you know that you know that you know it will demand mastery.

When you know that you know that you know, it’s different than you know and you know that you know. If you didn’t understand that, please read it again. When you know that you know that you know something, you now have a “knowingness” that your spirit confirms at the epicenter of your being.

We use the word epicenter—the point on the earth’s surface vertically above the focus of an earthquake—deliberately. When you choose to live your purpose, now, exponentially, you are capable of creating a spiritual earthquake that will be felt around the world.

Mastery is hard work. Mastery in the wrong direction will destroy everything that is good. Mastery in the right direction infuses every current and future cell in your body with meaning, hope for a better future, and galactic visions of impact.

We look upon the masters we’ve encountered in a book, a movie, or on a platform of some sort in awe, with a peculiar mixture of emotions, and profound sense of fascination and awareness that every dimension of our human self is spellbound by this fully expressed master.

After each encounter, you have ears to hear the voice of beckoning again, even if it’s just for a moment. All it takes is a divine moment. Nothing is wasted, fully revealing that every piece serves, because all that is in your heart is fully realized in a divine moment. It’s mind boggling to know that all that we’ve ever dreamed and yearned to express can be experienced in one divine, sacred moment. Things get increasingly “interesting” when we begin stacking these divine, sacred moments.

Within these pages, we reveal the sacred path to your pocket of genius—four, and potentially 5—essential elements. When you take up increased residency in our “pocket of genius,” passion, strengths, and value collide, creating your “Greatest Contribution Zone” (GCZ). Here, your hunger for impact becomes more intense. You know that the true measure of a life is not it’s duration but it’s donation. You experience continual transformation in the ripple effect of your life. The true ripple effect of our circular pocket of genius is immeasurable, continues for eternity, and transcends the time-space continuum.

We include the word “depth” in the name of this 20Y Portal (Pockets & Depth 4) because every organization needs depth in each exponential role for a variety of reasons. The moment you learn you’re not going to make it to an important gathering you’re hosting because your flight has been canceled, you’ll be grateful that you created depth in each position. We will not go into the two-pronged meaning of this word in this book, the 41st book in the Exponential Leader series. All we’ll say at the moment is that at times we want our team members to test their physical and mental limits, then—at the appropriate time—to take their foot off the accelerator. Furthermore, we want each exponential position to have backup. More practice and meetings—the right meetings and meeting rhythm—takes us deeper into mastery, wins the exponential game, and opens the floodgates of abundance. 

I’m humbled by knowing the source of these words. We write to power everything in the multiverse of our purpose.

There is awe because we are witnessing the miracle of humanity. When we are fully human and fully alive, and expressed, there is a sense of awe.

Rick Justus: Think Past the Prison Walls


I’m fascinated by people who have done what others believed was impossible.

It was my dad who first told me about Roger Bannister breaking the 4-minute mile. This became my obsession for years, and the best I could do was a 4:03 mile. Sigh. Of course, the gift in this was that I discovered that 800 meters was my best race.

Recently, something caught my attention. The History Channel published a piece about the 3 men who escaped from Alcatraz in 1962. Instead of a tunnel boring machine (TBM) to dig a usable tunnel, they used sharpened spoons. Papier-mâché dummies occupied their beds as they floated away on a raft made from 50 raincoats.

Since the 3 men were never found, most thought they had drowned in the icy waters surrounding the prison.

Interestingly, evidence has surfaced that suggests they did survive and lived out their days in South America.

They escaped the inescapable.

No, this isn’t another episode of Prison Break, nor do Monique and I support and endorse breaking out of prison.

This caught my attention because it reminded us of the unbelievable things people in prison can accomplish in the most restrictive and confining situations.

They find a way.

They think past the prison walls.

May this be a powerful reminder that you are capable of thinking past the prison walls at work, at home, and in life.

My 3 Biggest Mistakes

Rick Justus facilitating at Circularity University, Seattle, WA

Rick Justus facilitating at Circularity University, Seattle, WA

I made every mistake in the book. I didn’t know what I didn’t know. And, at first, I didn’t have any seasoned business advisors at my side. Being drug through the mud globally, I know the taste of mud well. There are many flavors, like fudge. Ah, levity.

On a more serious note, across three decades, there are 3 mistakes that stand taller than the rest. These three things are what I would classify as my 3 biggest mistakes:

·         I partnered with the wrong people. (Identity Capital)

·         I didn’t know all of the pieces that must be managed for sustainable money. (Pragmatic Capital)

·         I didn’t understand the value, significance, and importance of a scalable business model. (Financial Capital)

These three mistakes cost me millions. Let’s attempt to lift some wisdom from the movie Zoolander.

Derek Zoolander: Well I guess it all started the first time I went through the second grade. I caught my reflection in a spoon while I was eating my cereal, and I remember thinking “wow, you’re ridiculously good looking, maybe you could do that for a career.”

Matilda: Do what for a career?

Derek Zoolander: Be professionally good looking.

Before you rush out to buy a “Really, Really Ridiculously Good Looking” Zoolander T-Shirt from Amazon’s prime wardrobe, consider this:

Derek Zoolander: Maybe there’s more to life than being really, really, really ridiculously good looking?

I share this with you to say the following. Maybe there’s more to life than being really, really, really ridiculously bad with money.

Spellbound still


I love being married to this woman, my Sweet Fire. Like every couple, we have our moments, days, and challenges, and by God’s grace we continue to improve our love. Love is in the details. It is a wondrous daily decision. It is presence. It is awareness. It is increasing intentionality. Love is a dance up an ever-ascending path. It contains all the meaning of life we ever wanted to experience.

Counterfeits, less-thans dot our path and attempt to seduce. But none can compare to this dance, this joy, this marvelous meaning. My heart is continuing to heal, to open more fully, to expand into the heavenly possibilities available to us.

Our love, My Love, is the way. It is the source, the center, the circumference of any and all success gained. We belong together. You and me. Radiant love. Spellbound still. I give you my whole heart, that expanding thing that knows no bounds. I love you, Monique. I am yours, forever, multiplied by infinity.

Monique Justus wants one trillion humans to experience time travel and will give the rest of her life to achieve it


I want to empower and equip you to start a customer experience movement (CXM). The customer experience you design and deliver isn’t just a top priority. It’s the whole point. We don’t start a business or take a leadership role within an organization just to create value. That’s not a business.

The goal is to passionately create value so we can deliver value to the customers we love. If we aren’t passionate about what we do and don’t love the people we do it for, we need to get therapy or get out. Now.

Think about it. Each and every one of the 12 Practices we would love to manage is about people, the customer. I hope you caught that.

The normal human hungers for meaning and impact. The meaning and impact you yearn for is found within the divine conduit of value delivery.

More clearly, life is about legacy. Legacy, as I redefined it in Lead Like a Boss, is “a person’s greatest contribution at work, at home, and in life, especially in the present.” Our contribution and what I call Impact Metrics in these three domains are the true and best measure of our lives. We will only ever have the present moment, so learn to so fully present in the divinely orchestrated moments that you could charge admission and sell popcorn (83% profit margins). Divinely orchestrated moments become what I call Divine Convergence Zone (DCZ). Here is the Fundamental Theorem of DCZ:

Divine Convergence Zone = Relationship + Intentionality

We are spiritual beings having a human experience. We are beautifully, powerfully, intricately interwoven with the Divine. Together, we can co-create these Divine Convergence Zones. Focus on the frequency.

I want you to catch a greater and more valuable vision. Begin to see that the customer experience you design and deliver to delight your beloved customers is the way you live, realize, and fulfill your mission, vision, and purpose. There simply is no other way. Again, customer experience is the whole point. It’s the real why behind our why. In the more than three decades I’ve been working with CEOs, it’s clearer than ever that business rises and falls on getting and keeping a customer. We get and keep customers by offering and delivering an experience.

King & Justus reveals new logo


We are excited to reveal our new logo. Yes, it's red. Red boosts our physical energy levels, increases our heart rate and blood pressure, and prompts the release of adrenalin. It is fast moving and represents a need for action and movement. It also represents physical desire in every form. Enough said. We know it also means passionate belief in an issue or undertaking, which may include passionate love.

Red is one of the top two favorite colors of all people. Nearly 77% of all flags include the color red. It symbolized superhuman heroism to the Greeks. We like this because we have every member of our team create their own superhero. We are the Justus League.

And, none of this is why we chose the color red. It's Rick Justus's little secret.

Monique Justus on purpose in business


Exponential leaders know they must discover their purpose. Without crystal clear purpose, a leader simply cannot architect the future, one of the two jobs of a leader. 

To architect the future, you must have purpose, vision, mission, core values, and a brand ideal. Purpose comes first. It is the quintessential element.

Purpose tells others who you are. It's why you do what you do. Obvious truth coming: no one really cares what you do. They want to know who you are. This is why you do it. This is identity capital. It's the single best investment you can make.

The business case for exponential strategies


HyperspaceX research reveals that the most effective leaders are always investing in exponential strategies. By doing so, they become exponential leaders capable of saving time. 

They understand that how they develop, empower, and equip their people makes all the difference in their organization's culture, the quintessential third phase beyond product-market fit and sustainable revenue.

And they experience firsthand the benefits, both measurable and immeasurable, that an exponential-based culture can bring to their organization, no matter the organizational type and size. 

An exponential-based culture collapses time. The chief benefit in our view? Abundance. Planetary and multiplanetary abundance.

We won't rest until every organization in the world brings the power of JustusStrategies to their people.


Exclusive: Monique Justus on how to scale impact - and the only kind of leader she's banished from King & Justus


When Monique Justus first launched King & Justus, most people thought she was bonkers to take on McKinsey & Company, Boston Consulting Group, and Bain & Company. But she did, and certainly livened up the competition.

With her husband and business partner, Rick Justus, Justus is diligently following a clear path forward to become the preeminent expert in exponential growth. The two of them are on track to complete 144 books by age 55.

Here's the path:

·         47: 48+ books (EL I-IV)

·         48: 60 books (EL V)

·         49: 72 books (EL VI)

·         50: 84 books (EL VII)

·         51: 96 books (EL VIII)

·         52: 108 books (EL IX)

·         53: 120 books (EL X)

·         54: 132 books (EL XI)

·         55: 144 books (EL XII)

Monique Justus adds, "We are excited to scale our impact. We've worked really hard to reach this point."

She adds, "If a leader doesn't demonstrate a healthy dose of honesty, humility, hunger, and integrity, they have no place in our exponential community."


Rick Justus survives getting lost in the Everest region


I learned my most important business lesson when I got lost deep in the Nepal Himalayas. I was nineteen years old, and I didn’t have the patience to wait in line for the third day in a row to get a trekking permit. So, I abandoned a year of planning and hopped on a bus for the Everest region. I went as far as I could go legally. 

I booked a room in a very remote mountain lodge for about a nickel, and was ecstatic to discover that they sold apple cider. After one too many, I went to bed. I was abruptly awoken in the middle of the night by the kind of sound straight out of a horror movie. I jumped up in the dark to see what was happening, and hit my head hard on the 4-foot ceiling. In pain, I crawled to the window. Under the single street lamp, two men were skinning sheep and goat alive.

This gut-churning live exposé was more than enough to wake me up. Seeing a bus parked below, I quickly gathered my things, and made my way to the bus. After carefully scanning the entire village, I managed to sneak onto the top of a bus without getting caught. I hid amongst the luggage for a few hours before the bus started negotiating some of the world’s scariest roads. I made it through six checkpoints, and as far as one could go by bus. There were a lot of surprised villagers when they saw me climb down the ladder. Afraid of getting caught, I took off running with a backpack.

I was there for high-altitude training, thanks to an article I read in a Runner’s World magazine. In response to this article, my young mind said, “Why train in the Colorado Rockies when you can train in the Himalayas?” I had been traveling throughout Asia for almost five years up until this point, so it made sense to me. I was convinced this was my ticket to the Olympics. That’s another story.

The thrill of training in the Himalayas quickly turned into my worst nightmare. I was lost within a couple of days. By the second week, I suffered from Acute Mountain Sickness (AMS) and was genuinely scared for my life. By the third week, I was convinced that my life was over.  

I’ll never forget the day I met a Nepalese man who was dressed like a cowboy. He lived in a hut perched on a cliff with the world’s best view of the Himalayas. Mount Everest was just to the left of us in all of her glory. He had a second hut that was used exclusively for cooking. 

Yak grazed on the plateau to the right of us. He used the yak for milk and meat. The only thing that would grow at that altitude was potatoes. He used the potatoes to make fries. I was shocked when he displayed a bottle of Heinz 57 ketchup. He hired a porter to deliver ketchup to his hut every six months. After what I had just been through, fries never tasted so good. 

We swapped stories for some five hours. Gratefully, he spoke English. At the end of our time together, he drew me a map that saved my life. In parting he shared one final story with me. When he finished, he looked at me and said, “Until you want wisdom as much as you want air, you’ll never have it.” 

That day, deep in the Everest region, my life was forever changed. I wanted to be, do, have, and give more. Exponentially more. Interestingly, more than 26 years later, I find that I am a wee bit addicted to fries and ketchup. 

Surviving getting lost for three weeks in the Everest region of the Himalayas forever altered my belief in what’s possible.
— Rick Justus

I want to believe that this is why my life was spared. I exist to be exponential and to equip leaders to be exponential. Why? Global abundance. 

One day a lady called me and pleaded with me in tears, “Rick, will you define it? Will you unpack it? Will you show us how?” As you’re beginning to see, the frequency of “destiny moments” (“God winks”) in my life is insane. Monique and I have one purpose: to save leaders 20 years at a time (time travel). This is how we define exponential. Circularity™ unpacks this. We continue to engineer and design the Abundance Continuum™ to show leaders how. You guessed it. We aim to “democratize abundance.”

For many CEOs, the most coveted item is a 20Y Ticket

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Twenty minutes after she ran (levitated?) off the elevator from her oh so Cozy Room, Monique Justus picked up her iPhone in a modern hanging porch swing at W Bellevue, looked at the screen … Ding! … and just shook her head. Monique repeated a line she could not stop saying. She said to no one, “I can’t believe it.” That ding sound, the annoying sound when a text lands in an iPhone, just wouldn’t stop, and Monique, bemused, tossed the phone onto the wooden table in front of her.

“Can’t believe it,” Monique said. “Eighty-eight texts.”

She got out of her swing to pose for pictures with The Reporter, twice named the city’s “Best Reporter.” There are times when people are so happy they appear to be almost in a daze, and that was Monique, right now.


“I’m not mad about it,” Monique said. “It’s a good problem to have.”

Monique just sat and thought for a few minutes, and looked at the Reporter.

“How are you gonna write THIS?” she said.


“There are good experiences, and there are great experiences, and there are Spielberg epics,” he said. “Winning the 20Y Ticket falls somewhere north of good experience on this spectrum. Well north.”

Monique: “Is this real life?”

The Reporter looked at her, and then at the ticket. “Well, I’m here, aren’t I?”

“I am at a loss for words,” Monique said. “Speechless. Biggest moment of my life. My whole life.”

Monique looked up at the ceiling of the hotel’s Living Room (the brand’s take on the hotel lobby), showcasing exposed A-frame beams reminiscent of a log cabin home.

She collapsed into a deep sofa with plush pillows. 


As the euphoria was winding down, Monique Justus walked out to The Porch, just steps off the Living Room, and sat by the roaring fire.

The Reporter said, “Be ready tomorrow. You get to experience time travel. Big day.”

Her phone kept chirping. Alone. Everybody wanted a piece of Monique, and boy, was that different. What did her future hold? No one knows.

“Listen,” said Monique, “this is an answer to prayer. I’m getting a chance to experience a time machine.”


“Each time machine is what they call a ‘Hyperaccelerator,’” said The Reporter. “I believe you will be experiencing the H360.”

Monique lifted both hands up, and exclaimed, “H360!”

“Monique, congratulations,” said The Reporter. “I need to get going. Next time I see you you’ll be a Time Traveler. Or, as they say, a Daredevil.” They hugged, knowing they’d see each other again. 

Before he exited the lobby, he turned around and said, “You are going to love their Executive Concierge. She is a ‘keeper of the keys.’” 

Monique had no idea what he meant by this. She checked her texts again. “Now it’s 205,” she said, and she shook her head.

For the longest time, maybe an hour, she just sat there, enjoying the moment.

A 20Y Ticket is the world’s most coveted ticket. It secures a spot for at least one of King & Justus Collection’s exponential services. Each service has been engineered and designed to save you 20 years at a time.
— Rick Justus

The language of honor


I honor my incredible wife today.

She has humbly served more than a 1000 CEOs in the past 7 years.

Many women and men have disrespected her along the way, attempting to take advantage of her. She uses it as fuel, and ascends from strength to strength.

Do not underestimate this woman. She is building a $1t+ company with dignity, radiant love, without losing her light.

Rick Justus vs. a peregrine falcon


I wanted to discover who dives the fastest in free fall: A peregrine falcon -- known to be fastest animal on Earth -- or two skydivers in tandem.

To test that, a fellow daredevil in the Ukraine and I jumped out of an old war plane from 4,200m (13,779 feet).

Here's Rick Justus's morning routine--and his top productivity tip


This weekend alone, Rick Justus's HyperspaceX is scheduled to launch a new 20Y strategy (each strategic set is comprised of 12 strategies engineered and designed to save leaders 20 years). And that's just one company in the King & Justus Collection (one of the two pillars in the King & Justus business model). He's also founder and Co-CEO of 36ixty and of Circularity University, companies that advise and teach around the Circularity™ operating system (cOS). It's safe to say Justus is a productive guy — and he’s learned that how he starts and finishes his day can exponentially improve his clarity, focus, and execution—the three keys to what he calls “time travel.” Here’s a glimpse of what Justus’s morning routine looks like at the end of 2017 (He has a different vision for his morning routine in the future that more closely mimics Sir Richard Branson’s morning routine).

After getting six hours of sleep, the first thing Justus does when he wakes up at 7 a.m. is practice what he calls "strategic silence" for 25 minutes.

Next, the 45-year old entrepreneur and business icon strategically uses music to set his mood while taking a shower.

He drinks coffee, but most mornings he doesn’t eat breakfast, he says. This is Justus's daily routine.

"Focus on signal over noise. Don't waste time on stuff that doesn't get you dramatically closer to where you want to go." –Rick Justus, Founder of King & Justus

As Justus schedules his day and week, he relentlessly prioritizes and breaks his week into themed days. And that's his productivity recommendation for others, too.

"Focus on signal over noise. Don't waste time on stuff that doesn't get you dramatically closer to where you want to go," he says.

For Justus the "signal" is product development, to which he dedicates the majority of his attention, according to an interview with King & Justus co-founder, Monique Justus.

"I think a lot of people think I spend a lot of time with clients or on businessy things," says Justus. "But increasingly, my time, like 60 percent of it, is spent on engineering and design. For clarity, I spend 240 hours a month developing next-generation product. That's 60 percent of it. The founder of The Pacific Institute, Lou Tice, inspired me to be the Wizard of Oz, and I’m convinced it’s the only way we can actually solve the billion-person grand challenge we’re solving."

In his free time, Justus says he likes to spend time with his wife Monique (his best friend), parents, and family, watch movies, and play with his 5 kids.

He’s had “epic experiences” in more than 40 countries, and he and Monique, his wife and business partner, are constantly designing their future to have epic experiences throughout the entire world. “Many over the years have wanted the movie rights to my life," he says. “I’m not ready for this as I’m just getting started!”

As they say, work hard, play hard.

King & Justus to bring time travel to the real world

I wrote my first master plan when I was 15. It was a 25 year roadmap. The main reason was to explain how our actions fit into a larger picture, so that they would seem less random. It wasn't all that complicated and basically consisted of:

1.       Work with 10,000+ companies

2.       Generate billions for others

3.       Build a $250m+ company


4.       Become the best business strategist in the world

The reason I had to start off with step 1 was two-fold. First, I didn’t know anything. Second, the kind of mastery I was in pursuit of far transcended the 52 weeks x 40 hours x 5 years idea (i.e. 10,000 hours to mastery). After helping nearly 20,000 CEOs and companies, I felt like I had just qualified to start. Step 2 was to prove that I wasn’t trafficking in theories and concepts, like so many do. Step 3 was before I knew that Sir Richard Branson is the only one to build 8 billion dollar companies from scratch (Hint: this will show up in Master Plan, Part III). The first three steps were idiotic and Step 4 was idiocy squared.

I accomplished the first three, and the fourth one is highly debatable, although billionaires, world leaders, and CEOs the world over have endorsed us.


Time Travel

I wrote the second master plan 5 years ago with my new bride, Monique. It was a 10 year roadmap this time, and will be from here on out. At this point, it’s no secret that Monique and I are pinning our future prospects on our unique version of time travel — technology that overlays 20Y strategic sets onto the real world, and saves leaders 20 years at a time.

In short, Master Plan, Part II is:

1.       Recast our expertise, which would necessarily be time consuming

2.       Use that money to perfect the product

3.       Use that money to find our essential partners


4.       Bring time travel to the masses

For Step 1, Monique and I have busied ourselves accelerating more than 1,000 companies, primarily in Seattle, Washington and across the U.S., as we recast our expertise. We don’t sell consulting, we sell time. Every leader we’ve met ultimately yearns for more in less time. For clarity, we have chosen to spend the rest of our lives learning how best to save leaders 20 years at a time, at every level across all industries and organizational types. For Step 2, we have spent just about every waking moment perfecting the world’s most advanced management system, what we call The 12 Practices™, and delivering it in the real world. Our exponential results speak for themselves. Our research company, HyperspaceX, has created what we call The Hyperaccelerator™, a proprietary experience that takes leaders from one 20Y growth inflection point to the next along what we call the Abundance Continuum™ using 20Y strategic sets based on The 12 Practices™. For Step 3, we launched a certification effort to adequately prepare essential partners for future expansion. We are on the verge of launching Step 4, the first phase of our global roll out plan. This will consume the next 5 years as we continue to do the first three steps.

We look forward to revealing Master Plan, Part III in five years. For now, we are simply focused on realizing the four steps in Master Plan, Part II. Our purpose is to save leaders 20 years at a time. Our vision is to bring time travel to the planet and beyond. Our mission—our high-level strategies as seen above—is to create and accelerate the world’s most advanced consultants, CEOs, companies, cities, and countries. It’s very real in our mind. Sustainable economies and the potential of humanity is at stake.


How to save 20 years at a time

The materials of The 12 Practices™ and HyperspaceX comprise the most powerful body of information ever assembled on people, processes and systems, rigorously refined and codified by Rick Justus through three decades of research, investigation and development. The results of that work are contained in multiple books and recorded lectures.

The Foundational books and lectures form the foundation upon which The Hyperaccelerator™ is built. In many instances, Rick gave a series of lectures immediately following the release of a new chapter to provide further explanation and insight of these milestones.

While Rick’s books contain the summaries of breakthroughs and conclusions, The 12 Practices™ provide the running day-to-day record of research and explain the thoughts, conclusions, real-world insights and proven 10x strategies that lay along the Human Potential Continuum™. In that regard, they are the complete record of his entire research, providing not only some of the most important breakthroughs in Man’s history, but the why and how Rick arrived at them.

One of the greatest advantages of a chronological study of these books and lectures is the inclusion of words and terms which were defined by Rick Justus with deep reflection and exactitude. Far beyond a mere “definition,” entire lectures are devoted to what made the breakthrough possible as well as its application to saving twenty years at a time. As a result, leaders gain a full conceptual understanding of The 12 Practices™ and HyperspaceX and grasps the subjects at a level that wouldn’t be possible otherwise.

Through a sequential study, you can progress from one 20Y growth inflection point to the next and realize your full capabilities.


This is the path to saving twenty years at a time, unlocking the gates to your full potential. Follow it.

Monique Justus: 36 Things You Don't Know About Me

1. I like to create my own recipes.

2. I love being a mom.

3. I have 5 kids.

4. I was the Camp Director for 200 teenage girls.

5. I was a Cub Scout leader for 5 years.

6. I'm a Southern California native.

7. I love chocolate covered gummy bears.

8. I want to write at least one children's book.

9. I enjoy speaking to CEOs and leaders about being fully expressed in their purpose.

10. I worked with Catherine Hardwicke, Director: Twilight.

11. I was a model.

12. I've authored one anthology and one textbook for leaders. (I'm currently writing a book and another textbook for leaders.)

13. I've worked with over 900 companies.

14. Rick Justus is the love of my life.

15. I enjoy being 'stuck on stupid' on my days off. (Days off? What's that?)

16. I do more in two days than most do in four or five days.

17. I love the Olympics.

18. I love the athlete's mindset.

19. I like football, hockey, and synchronized swimming. (Lol!)

20. Cannon Beach is one of my favorite places on the planet. (Ask me why.)

21. I like to surround myself with people who want exponentially more in life, business, and impact.

22. I like going to the movies.

23. Music moves me (all genres).

24. My dad was in Roots and Dukes of Hazard.

25. I directed and produced The Grinch Who Stole Christmas.

26. I'm obsessively committed to reshaping the global economy.

27. I am the youngest of four sisters.

28. I embarrassed myself the first time I went surfing when my surfboard hit me in the head because I was trying to impress a guy.

29. I love this country and all human beings.

30. Some day I may create packaging that doesn't make any noise for use at movie theaters, globally. (This is a pet peeve of mine.)

31. I love to travel.

32. Costco in Tijuana changed my life.

33. I want to be, do, have, and give more.

34. I want to try snowboarding.

35. My favorite childhood memory: mom making homemade chicken soup when I was sick.

36. I'm addicted to bubble baths.


Rick Justus: 36 Things You Don't Know About Me

I married the love of my life October 15th, 2016. My Dad married us.

I married the love of my life October 15th, 2016. My Dad married us.

1. I love Peanut M&M’S. When I was a kid, my mom and dad would pour a big bag of Peanut M&M’S into a glass bowl for the family from their bedroom. I still associate that sound as the sound of heaven.

2. I’m a total entrepreneur, although that’s a poorly kept secret.

3. Since I was 14, Aung San Suu Kyi has been one of my greatest heroes. Since she is no longer under house arrest, I have a chance to meet her. I will cry when I do. (Aung San Suu Kyi is a Burmese social democratic stateswoman, politician, diplomat and author who serves as the First and incumbent State Counsellor and Leader of the National League for Democracy. She is also the first female Minister of Foreign Affairs of Myanmar and the Minister of President’s Office in President Htin Kyaw’s Cabinet.)

4. I officiated weddings for more than 1,800 couples in Japan.

5. When I proposed to Monique, she exclaimed, “This is better than a Hallmark movie!” Luckily, this was after she said yes.

6. I was living in Japan when the Kobe earthquake happened, and received a police escort three times during our disaster relief efforts.

7. As founder of King & Justus, I have been to 40+ countries and know how many speeches I’ve made, organizations I’ve helped, people I’ve interviewed, and billions generated. (Yes, somebody counted! I should also mention that my mentors taught me to count.)

8. My mom and dad, Rick and Connie Justus, were Christian missionaries in Japan for 30 years. My many siblings and I helped out.

9. I’m the second oldest, and oldest son, of 11 children. (Yes, you read that right!)

10. In between building an empire and constant research, I like to relax by playing the piano.

11. I got lost in the Everest Region of the Himalayas and survived.

12. I hosted an investor meeting on a sandbar in the Hundred Islands National Park in the Philippines.

13. I am, and always will be, a fan of taco salad over rice.

14. One of the things I love most about what I do is the personal stories people share and co-create with me and my team. Some of them are heartbreaking. Some are inspiring. Their stories have taught me many of the invaluable lessons of life.

15. I have summited Mt. Fuji 10 times. Here’s a well-known saying in Japan: “If you climb it once, you’re wise. If you climb it twice, you’re a fool.”

16. I am committed to becoming the next Sir Richard Branson. (Before you tell me I should just be myself, ask me what I mean by this.)

17. One of my most memorable clients was a company that provided rental construction equipment. I personally built more than 1,000 outhouses, and fixed many that were still in use!

18. Monique and I love going on the ferry to Bainbridge Island, and introducing our family and friends to a wonderful flight of wine and chocolate covered blue cheese balls.

19. I’ve been pulled over by the police twice for riding a 9-foot unicycle in the city.

20. My best friend was Phil Smart Sr. He sat at the bedside of more than 6,500 children at Seattle Children’s Hospital, what he called The Miracle House. He died at age 93. What a man. What a friend. Phil, I miss you, and I will always love you.

21. My dad once told me, “Son, reading makes a broad man. Writing makes an exact man.” Best advice I ever got.

22. One day, my mom opened a small window and dumped a pitcher of ice cold water over my head. I yelled, “Mom!” She said, “I’m just watering my plants.” I get my sense of humor from her.

23. I colored my hair jet black for a year and a half thinking I resembled Superman. I’m still wondering why no one told me how horrible I looked.

24. One of my greatest inspiration in dealmaking was Bruce Wasserstein. He completed more than 1,000 merger and acquisition deals to the tune of $250 billion. He dared me to be great.

25. One of my favorite quotes is, “The true measure of a life is not its duration, but its donation.”

26. I redefined legacy. Legacy is a person’s greatest contribution at work, at home, and in life, especially in the present.

27. One of the things I’ve learned in the trenches of business is just how much leaders want more success in less time. I’ve chosen to devote my life to it.

28. I have Gold status at Starbucks.

29. I’m committed to writing at least 100 books in my lifetime.

30. Sir Richard Branson and I will do business together, and he doesn’t know it yet.

31. I think I’d be really good at restorative yoga. (This is meant to be funny.)

32. I have bowed more than a million times.

33. When I was a teenager, I was officially clocked in Japan 3 seconds shy of a world record in the 800-meter run.

34. I am committed to impacting more than 1 billion people.

35. I love being a dad to our 5 kids, and my greatest hope is that I inspire them to reflect more, risk more, and do more things that live on after they’re dead. What I know is that more is caught than taught.

36. I am deeply in love with Monique, and I’m committed to loving her uncommonly well for the rest of my life.

Super Peripheral Vision

One of the two jobs of a leader is to be the architect of the future. This requires supervision.

HyperspaceX, our research company, is currently studying the super peripheral vision of mules. Their eyes protrude slightly from the sides of the head, giving them panoramic vision and a visual field of almost 350 degrees.