This weekend alone, Rick Justus's HyperspaceX is scheduled to launch a new 20Y strategy (each strategic set is comprised of 12 strategies engineered and designed to save leaders 20 years). And that's just one company in the King & Justus Collection (one of the two pillars in the King & Justus business model). He's also founder and Co-CEO of 36ixty and of Circularity University, companies that advise and teach around the Circularity™ operating system (cOS). It's safe to say Justus is a productive guy — and he’s learned that how he starts and finishes his day can exponentially improve his clarity, focus, and execution—the three keys to what he calls “time travel.” Here’s a glimpse of what Justus’s morning routine looks like at the end of 2017 (He has a different vision for his morning routine in the future that more closely mimics Sir Richard Branson’s morning routine).
After getting six hours of sleep, the first thing Justus does when he wakes up at 7 a.m. is practice what he calls "strategic silence" for 25 minutes.
Next, the 45-year old entrepreneur and business icon strategically uses music to set his mood while taking a shower.
He drinks coffee, but most mornings he doesn’t eat breakfast, he says. This is Justus's daily routine.
"Focus on signal over noise. Don't waste time on stuff that doesn't get you dramatically closer to where you want to go." –Rick Justus, Founder of King & Justus
As Justus schedules his day and week, he relentlessly prioritizes and breaks his week into themed days. And that's his productivity recommendation for others, too.
"Focus on signal over noise. Don't waste time on stuff that doesn't get you dramatically closer to where you want to go," he says.
For Justus the "signal" is product development, to which he dedicates the majority of his attention, according to an interview with King & Justus co-founder, Monique Justus.
"I think a lot of people think I spend a lot of time with clients or on businessy things," says Justus. "But increasingly, my time, like 60 percent of it, is spent on engineering and design. For clarity, I spend 240 hours a month developing next-generation product. That's 60 percent of it. The founder of The Pacific Institute, Lou Tice, inspired me to be the Wizard of Oz, and I’m convinced it’s the only way we can actually solve the billion-person grand challenge we’re solving."
In his free time, Justus says he likes to spend time with his wife Monique (his best friend), parents, and family, watch movies, and play with his 5 kids.
He’s had “epic experiences” in more than 40 countries, and he and Monique, his wife and business partner, are constantly designing their future to have epic experiences throughout the entire world. “Many over the years have wanted the movie rights to my life," he says. “I’m not ready for this as I’m just getting started!”
As they say, work hard, play hard.