Co-leads King & Justus’s global Capital 3, Dream Client Group, D6 Force, and Scaled Empires Practices. Drives revenue growth and profit improvement through an expanding global network of relationships with key decision-makers in business, government and investing institutions.

About norm

Norm co-leads King & Justus Collection’s global Capital 3, Dream Client Group, D6 Force, and Scaled Empires Practices.  

“Investors are only as good as the men they are investing in,” says Rick Justus, founder and Chairman of King & Justus. “We hand-selected Norm to co-lead our Capital 3 Practice because we trust him completely and knew he was the right man to help us drive trillions to the global economy.”

As a co-leader of the Capital 3 Practice, Norm makes sure client relationships are built with trust and discretion. He brings exceptional depth of expertise across industry sectors and geographies to his role. He helps clients redefine capital and helps clients address their most challenging financial assignments. Since more than 75% (a conservative number) of VC-backed ventures fail, he ensures our clients invest in people, not companies. He ensures Capital 3 provides advisory clients with a quality of service we believe no other firm can match.

Norm co-leads the Dream Client Group Practice in the Americas and globally and brings extensive knowledge of strategic marketing, as well as identifying and marketing to dream clients. The Dream Client Group Practice helps clients grow faster than the market. With extensive experience enhancing offline and online engagement, Norm works with companies that face a driving imperative to build and sustain customer relationships.

Master of the world-renowned D6 sales process, Norm loves the adrenaline rush he gets when creating elite teams of dealmakers within organizations as a co-lead of the D6 Force Practice. The D6 Force Practice works with clients who know that incremental change is death and transformation is the competitive imperative.

In addition, Norm also helps lead our full-scale transformation work in Scaled Empires. He works with senior management to adopt the Circularity Operating System (cOS) and fully implement the entire range of exponential strategies around the 12 Practices that must be managed for exponential growth.

Prior to King & Justus, Norm spent more than 25 years gaining deep experience and expertise as an entrepreneur, founder, CEO, and Managing Partner across industry verticals, including finance, insurance, lending, and many more. Past experience includes buying and selling businesses, wiring tens of millions of dollars to small countries, and corporate fundraising. With a heart for economic abundance, Norm, always the change agent, learned early on to never quit.

Drawing on his years of client and international experience, Norm is helping formalize Third 8 into a private foundation. In honor of Phil Smart Sr., Third 8 will identify and showcase global causes and then scale solutions to a local level.

When Norm is not involved in the flow of money at every level, he may be found enjoying Julia, his beautiful bride for 21 years, his two children, Isabel and Alec, or a good book. He is a global explorer, and will one day soon find himself on a Rhine River cruise. Addicted to speed, he loves to ski, ride horses, race cars, and time travel. 


Mukilteo Little League
Board Member/Coach


University of Idaho
BS, Economics

Community Colleges of Spokane
AAS, Criminal Justice/Police Science