Rick Justus and Peter Daniels: A Life-Altering Conversation

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I will never forget the day I received a call from billionaire Peter Daniels.

I said, "Peter, thank you for calling like you said you would."

He said, "It's good manners." In response, I said, "I deal with so many arrogant startups and small businesses that lack manners. They could learn a lot from you."

Our conversation turned to legacy. We spoke at great length about leaving a lasting legacy for 7 generations. 

This conversation changed me. I reflect daily on how to live and leave a lasting legacy. 

Peter, I've enjoyed our conversations. I honor you. 

Legacy Leader: Aung San Suu Kyi


After Rick's first trip to Myanmar (Burma) in 1988, one of eight trips, the 8888 Uprising completely changed the trajectory of his life.

Aung San Suu Kyi has been his hero ever since, and taught him that being a stand for something can impact a nation and the world.

My greatest hero


When I was a little boy, a man approached me and said something that completely changed my life.

He said, “Son, reading makes a broad man, writing makes an exact man.” In that moment, a seed was planted. Over the years, I increasingly longed for this exactness.

That man was my father.

A few years ago, mom and dad moved back to the United States from Japan. I will never forget the day my dad said, “Son, I want to learn from you.”

He’s still my greatest hero, and I am profoundly honored that he and mom are co-chairs in King & Justus.

Please hear this. Reading makes a broad leader, writing makes an exact leader.

Commit to exactness.

The refining of clarity exponentially increases your effectiveness.

I’m writing another book and textbook in 2018.

What will you write?

How will you hold yourself accountable?

Sir Richard Branson Takes Off His Pants

Sir Richard Branson has inspired so many, and he is both our honorary Legacy Leader and Chief Inspiration Officer. He inspired Rick Justus, the founder of King & Justus, at the lowest point in his life to create a global brand that is obsessively committed to saving humanity 20 years.

Legacy Leader: Dr. Jay Strack


Dr. Jay Strack is a dear friend and one of our Legacy Leaders. A conversation with him in the shark tank at SeaWorld was one of the catalysts for our pursuit of the "quantified 20-year quantum leap."

Watch how he is shaping a new generation of great leaders...